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Advertise to the Over 50's Market Place

The growing over 50's market place in the UK now accounts for :

  • 42% of all adults - That's nearly 20 million adults
  • Over 14,000 people reach 50 every week
  • 175 Billion of disposable income ( 30% more than the under 50's )
  • 85% of private pensions and possess 80% of all private wealth

Here are some really interesting advertising statistics :

  • Over 50's are the fastest growing group of internet users
  • 59% are prepared to try new products
  • 38% often try something new after seeing it advertised
  • 28% often buy a new brand to see what it is like
  • 25% love to buy new gadgets and appliances
  • 23% are tempted to buy products they have seen advertised

During these testing recessionary times, the over 50's community have more disposable income and  fewer financial ties, more leisure time with the ability to shop for consumer leisure and luxury goods and services.

What beter time than Now to focus on this well heeled "Advertising Savvy" generation.

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